Now people often block them because they can invade your privacy, slow down websites, flatten your phone's battery, eat through your data plan and deliver malware.
"There needs to be a sustainable way to fund content on the web, but it should be done in a user-controlled way," Faida told me while visiting CNET during one of his periodic US excursions from Eyeo headquarters in Cologne, Germany.īack in the good old days of online advertising, people blocked ads because they didn't like in-your-face clutter. Faida doesn't say who's paying, but looking through Eyeo's "whitelist" that governs which websites get to show ads, you'll see big names like Google and Amazon. The criticism stems from the company's business: Offer a browser extension that blocks ads, then carve off 30% of ad revenue from large publishers that agree to participate in an Eyeo program that unblocks ads.
The way he sees it, he's just trying to rescue online advertising and the websites that rely on it. You might be perturbed if somebody calls your business an " extortion racket" or your sales pitch a " ransom note." But Eyeo Chief Executive Till Faida, leader of the widely used Adblock Plus browser extension, is unruffled.
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